Digital economy
Find out how the EU boosts the economic activities that take place online, and ensures a fair, competitive market.
The EU is enhancing the digital economy through comprehensive strategies designed to promote competition, ensure fair taxation, protect consumers and create a level playing field between digital and traditional businesses.
More equitable competition between digital companies
The EU aims to create a digital sector that promotes fair competition between digital companies, drives innovation and delivers benefits to consumers.
The EU's digital markets act (DMA) sets out rules for large online platforms to prevent them from abusing their position. In practice this includes behaviour such as favouring their own products or blocking users from installing external apps.
How companies and users benefit from the DMA
The digital markets act brings advantages for both businesses and users by promoting a more equitable environment within the digital economy.
Fairer competition between online platforms of all sizes.
More innovation in the internet economy.
Greater choice and better prices for consumers.
Fair taxation for the digital economy
Profits from digital activities are often not taxed in the country where users and consumers are located.
In response to the ongoing digital transformation, the EU is working to update the traditional rules of national taxation systems to ensure that all sectors of our economies, including digital businesses, pay their fair share of taxes and contribute to the functioning of our societies.
VAT collection from online platforms
Many online service providers in passenger transport and short-term accommodation rentals do not pay VAT.
To address this, new EU rules require online platforms facilitating the sale of passenger transport and short-term accommodation rentals to collect and remit VAT on behalf of individual service providers.
This ensures that these service providers contribute their fair share of VAT, thereby promoting a more level playing field and a more competitive market environment.
A boost to the digital finance sector
Digital banking and payment technologies are transforming financial services. EU regulations ensure financial stability and consumer protection and improve the efficiency of the financial system.
The EU is working to introduce a digital euro, a digital form of cash, to respond to changing consumer payment preferences and strengthen Europe’s open strategic autonomy.
The EU has set requirements for crypto-asset issuers and providers to better protect consumers and investors, reduce the risk of financial crime and boost innovation.
To address the risks in the financial sector arising from digital dependence, the EU has set out uniform security standards for financial firms and their service providers to ensure that they can handle and recover from digital disruptions.
How the EU ensures more choice and fairer competition online
The European Union is actively improving the digital landscape for all Europeans.
Explore our feature story to see real-life examples of how the EU is ensuring fairer competition among digital businesses.
Latest explainers
Consumer protection: call, text and surf
Value added tax (VAT) in the EU
Digital taxation
Last review: 22 April 2026